Own the Block: Postcard Design Checklist | Building Raving Fans
Postcard Design Checklist · Two Easy Options

Own the Block

Put your business in front of more homeowners in the neighborhoods you serve.

Get everything ready for your custom postcard campaign. Choose whether you'd like to download our checklist to gather your ideas first, or complete the quick online survey now.

Option 1

Download the Checklist

Use this checklist to gather the information needed to create your custom Own the Block postcard.

Option 2 · Complete Online

Complete the Survey

Submit your branding, offers, and details directly to the Building Raving Fans team.

COMPLETE THE SURVEY →
See the finished postcard design below →
Postcard Preview

See What Your Own the Block Postcard Can Look Like

Use the finished postcard as a visual reference while you prepare your brand, message, offer, images, and call to action.

Own the Block postcard front
Postcard FrontYour logo and brand, the Own the Block headline, services, your offer, and a QR code homeowners can scan.
Own the Block postcard back
Postcard BackA scannable QR code, supporting message, local positioning, and space for the mailing area.
What Goes Into It

What Goes Into Your Own the Block Postcard?

These eight pieces work together to help homeowners recognize you, trust you, and reach out when they need your services.

01Identity

Logo & Branding

Your company logo, brand colors, and the look people will recognize as you.

02Attention

Headline

A clear, simple message that catches a homeowner's eye right away.

03Incentive

Offer

A clear reason for homeowners to reach out to you now.

04Value

Benefits

What makes your business a great choice over the others.

05Visuals

Graphics & Images

Clear, high-quality photos that show off your work.

06Action

Call to Action

A QR code, phone number, or website so homeowners know what to do next.

07Local Touch

Personalization

Your neighborhood, service area, and local details that make it feel personal.

08Connect

Contact Information

The details homeowners need to get in touch with you.

Choose Your Preferred Path

Two Simple Options to Get Started

Get the checklist first to plan your postcard, or complete our online survey and submit your details right away.

01
Option 1

Download the Checklist

Use this checklist to gather the information needed to create your custom Own the Block postcard.

Prefer to review and fill it out on your own? Download the official Own the Block Postcard Design Checklist, complete it with your team, and send it back to us when you are ready.

  • Key Elements visual explainer with front & back callouts
  • Worksheet for Sections 1–8
  • Review brand colors, slogans, offers, and photos with your team
  • Print-ready PDF formatted for US Letter landscape

Instant PDF download · No form or signup required

Complete Online · Submit Directly
02
Option 2

Complete the Survey

Ready to get started? Complete the postcard survey below and send us the information needed to create your campaign.

Complete the postcard survey below and send us the information needed to create your campaign.

  • No printing, scanning, or emailing needed
  • Directly submit logo, colors, and service offerings
  • Our design team receives your details directly
  • Interactive online form right on this page
COMPLETE THE SURVEY →

Scrolls directly to the embedded survey below

Own the Block Postcard Design Checklist

Preview the complete checklist below or download the PDF.

Own the Block Postcard Design Checklist
Complete the questions on paper or fill them out directly in the online survey below.Go to the survey →
Option 2 · Complete Online

Ready to Get Started?

Complete the postcard survey below and send us the information needed to create your campaign.

Building Raving Fans · Own the Block Survey
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Questions while filling this out? Our team is here to help walk you through every step.

Schedule a Quick Call →
Let's Get Your Postcard Going

Ready to Own Your Block?

Once we have your details, our team will use your answers to design a postcard that represents your business and speaks to the homeowners in your area.

COMPLETE THE CHECKLIST →