Client Appreciation

The most valuable assets in business are repeat clients and enthusiastic referrals, yet a common error persists in prioritizing the pursuit of new leads over nurturing existing relationships.

Success hinges on making current and past clients feel valued and special.

Focusing on the satisfaction and loyalty of existing clientele proves to be the most effective and efficient strategy for business growth, emphasizing the need to shift attention from casting nets for new leads to cultivating and enhancing connections with those already engaged with the business.

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Our unique, automated gifting programs are the perfect way to stay Top of Mind with your clients, providing ongoing remarkable experiences worthy of turning regular clients into raving fans, earning passionate referrals and repeat business every step of the way.

There was once a time when customer acquisition was a business’s primary focus and repeat buyers were essentially taken for granted. Smart business owners realize this mindset will not serve their companies long term. A shift is starting to happen as the cost of paid ads is steadily increasing, conversions are declining and "cold" audiences need to be educated more than ever before.

Now existing clients are starting to be treated with the care and respect that they deserve.

Studies have shown that 44% of companies now have a greater focus on customer retention, compared to 18% who still think acquiring new customers is the way to go, while the rest manage to balance their focus on the two.

There’s no question that focusing on customer retention is a smart move. According to Gartner, 80% of all your company's future profits will come from a mere 20% of your existing clientele, and it’s been proven that attracting new customers is five times more costly than keeping your old ones happy.

The good news is Building Raving Fans offers small businesses affordable ways to express genuine gratitude and appreciation to it's customers, while keeping your brand always Top of Mind.

How do we do it?

Combining handwritten mail, thoughtful "Surprise & Delight" gifts and digital long term nurture sequences, your company will stand head and shoulders above your competition and you'll become known as the Client Experience Superhero in your market.

Our cards (and envelopes) are written by the most advanced robotic technology designed to have the same characteristics of a human's handwriting - with real pens and real ink, with realistic pen pressure and slant, spacing and strokes.

Our gifts are carefully curated and inconspicuous packaging creates mystery and intrigue, combined to induce positive emotional responses from the recipients. Accompanying each gift is a personalized note from you and QR code to track engagements.

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What results can you expect?

Increased # of Referrals
Increased % of Repeat Customers
Higher Closing Rates
Higher AVC (Avg Client Value)
Increased Client Retention
Increased 5-Star Google Reviews
Increased Lead Efficiency
Reduced Marketing Costs
More Profit...

If you're ready to elevate your client experience and generate a steady flow of referrals, repeat business and five star Google Reviews, book a strategy call. In as little as 30 minutes we can have your client appreciation strategy implemented for success.